Product launches are a great PR opportunity. In one sweep you are able to impress those that attend, which will stick in their minds and also get to get some publicity from the event through raising awareness.
Even of you only invite a handful of guests, the PR photography images you take can be used in newsletters, both internal and external, in email shots as well as getting into the all elusive press. There are local business papers, magazines and directories that regularly feature businesses in their pages. If you haven’t tried this out already perhaps it’s something you should ponder. Getting it right can make all the difference though.
Make sure you compose your shots or better still, get a professional to do it. If you are going to hire a professional make sure you talk them through your brief exactly and not leave anything to be presumed or to chance. If you’re after formal shots, tell the PR photographer this, if you are after informal shots with people using your product let them know this – it will make all the difference when they come back and they are just what you want as opposed to something that has gone completely beyond your control. In addition, don’t forget it’s not just launching products it could be a new service.
Product launches are not the only time you will need photography. Perhaps you are having an event such as an award presentation evening. If this is the case, you don’t want photos of the evening taken with backs of heads you will want a professional. If you have a professional, you can then give everyone who receives an award an individual photograph as a follow up to their time in the limelight, this is particularly beneficial if you have someone who is either respected in your industry, a leader of the field or if you have secured the services of a local celebrity or sports star these will be cherished afterwards.
Of course, if you are having an event solely for client entertainment then you will need to have photos to remember the event, great for adding on your website and getting people to visit.
PR photography is very much linked to marketing, getting your business represented in the eyes of your customers and impressing them or building relationships with them.
– Know your specification, requirements and what you want out of it
– Think about where you will use the photographs
– Let the photographer know
– Think about location
– Remember the ultimate aim is to build current/prospective client relationships with PR Photography Newcastle.