Photography: Six Reasons to Add It to Your Public Relations Campaign

The creative use of photography can have a large impact in any public relations or marketing campaign.

Marketing and PR professionals understand the importance of photos when used to introduce new corporate executives and key staff additions. However the use of this medium should not stop there.

1. Photography can be used to add clarity and vision to any marketing initiative. “Action” images of products in use, executives speaking to groups or organizations, and employees at work and/or company outings, can add a different perspective for stakeholders and target audiences.

2. Award presentations are ideal for photographs. Receiving a plaque, trophy or certificate always makes for a good visual. A company may get better marketing value, however, by actually sponsoring an event where awards are presented. Speaking time is often included as part of the package and photos snapped.

Better yet, presenting the awards to the winners and posing for photos with them, adds even more punch. The presenting company CEO or President is included in each and every photo as winners get a memento they will always keep. Should the winners decide to post the award photos on social media, in print, and their company newsletter, the CEO and his/her company will get even more play from the event.

3. Speaking of social media, photographs are ideal for use on corporate websites, blogs, email newsletters, and marketing materials. They also are a perfect fit for links on Facebook, Google+, LinkedIn, Twitter etc. Depending on the product or service other sites like Pinterest also come into play.

4. Photos can also be made into a video. A digital album of your images at a product demonstration or event can be easily made into a short movie for either in-house or outreach purposes. A skilled videographer can work with the photos and add transitions and other effects. They can insert words and additional graphics, and add music if necessary.

5. One of the keys to a successful photographic effort is to utilize a skilled professional photographer. One who understands the perspective, outcome and goals desired. This does not include “selfies” or “Anyone have an iPhone” type photos, but rather someone experienced in visual staging, lighting and image production. This type of photographer has the right equipment to accurately capture the moment and add depth and value to the presentation.

6. Done properly, a set of well executed photographs adds warmth, understanding, and assists in the perceptive value associated with the overall strategic goal of the campaign.

Photography, when used correctly, can take the marketing initiative to a whole new level. Elevating the campaign beyond words and text.

Promote Your Photography Site, Part 2

As discussed earlier in part 1 of promoting your photography site – photography directories are certainly the best way to start promoting your images and business. The second and another great way to get visitors to your site is by using photography forums.

Photography forums are an online chat centre where you can discuss all types of photography, get tips from other photographers and create good quality links to your site.

Photography forums are pretty simple to use – first you must register, then you are free to ask and give advice, discuss all the latest camera equipment and much more – the choice of topic is yours – all while promoting your own website. Some forums will allow you to show your images to promote your site even further.

For anyone interested in using forums as a promotional means, and to make sure you get the very most out of them, sign every comment you make with a link to your site. It is truly that simple. You get inbound links to your site while discussing your hobby or giving advice about your work.

When creating a comment do not write rubbish or give bad advice, people will be reading your comment and may take it serious. The goal behind using photography forums is that you get visitors while creating links to your site.

Forums and directories are not the only means of promoting your images online. Photography competitions are also a great means to earn some extra cash and receive award-winning status. It is also a great source of free advertisement if you win or come in the top five.

It would be nice to be able to write in bold after your name on the top of your Website: AWARD WINNING PHOTOGRAPHER.

There are thousands of competitions held online every year. Some are just for amateur photographers while most are open to all. Most competitions will have certain guidelines, and you would be well advised to read them very carefully.

Some firms hold competitions to gain access to free images – so read the guidelines before enter. It may be great to win a competition, but you do not want a company using your images for free without receiving any payment.

Most photography related sites that hold competitions will not be looking for free images – they hold competitions as a promotional means for photographers.

If you are looking to find a list of local competitions in your area you should contact someone in your local photography club. Photography clubs are usually notified of all competitions that are held within their area. Some of the main photography directories should have a list of the online competitions.

Prizes do vary from cash to camera gear and equipment; some online companies offer free advertisement on their site, which may result in your business making thousands through sales. Regardless of the prizes you should add your image and Website to as many competitions as possible especially when most of them are free to enter.