Why is PR Photography so Important?

Product launches are a great PR opportunity. In one sweep you are able to impress those that attend, which will stick in their minds and also get to get some publicity from the event through raising awareness.

Even of you only invite a handful of guests, the PR photography images you take can be used in newsletters, both internal and external, in email shots as well as getting into the all elusive press. There are local business papers, magazines and directories that regularly feature businesses in their pages. If you haven’t tried this out already perhaps it’s something you should ponder. Getting it right can make all the difference though.

Make sure you compose your shots or better still, get a professional to do it. If you are going to hire a professional make sure you talk them through your brief exactly and not leave anything to be presumed or to chance. If you’re after formal shots, tell the PR photographer this, if you are after informal shots with people using your product let them know this – it will make all the difference when they come back and they are just what you want as opposed to something that has gone completely beyond your control. In addition, don’t forget it’s not just launching products it could be a new service.

Product launches are not the only time you will need photography. Perhaps you are having an event such as an award presentation evening. If this is the case, you don’t want photos of the evening taken with backs of heads you will want a professional. If you have a professional, you can then give everyone who receives an award an individual photograph as a follow up to their time in the limelight, this is particularly beneficial if you have someone who is either respected in your industry, a leader of the field or if you have secured the services of a local celebrity or sports star these will be cherished afterwards.

Of course, if you are having an event solely for client entertainment then you will need to have photos to remember the event, great for adding on your website and getting people to visit.

PR photography is very much linked to marketing, getting your business represented in the eyes of your customers and impressing them or building relationships with them.

To Recap:

– Know your specification, requirements and what you want out of it

– Think about where you will use the photographs

– Let the photographer know

– Think about location

– Remember the ultimate aim is to build current/prospective client relationships with PR Photography Newcastle.

Contemporary Photography in London – Taking the Lead As This Medium’s Capitol

Contemporary photography London has been developing in the last decade into a major medium in modern art. With the popularity of online profiles, cell phone technology, and online dating steadily increasing, the demand for more artistic photographers has been growing as well. In London, they are not waiting for New York or Paris to surpass them as this influential art rises in recognition in all cultures of the world. More and more galleries are exhibiting innovative, as well as renowned artists. There has never been a better time for an amateur photographer to achieve success than now. From photography festivals to the aforementioned exhibits, London’s contemporary photography is taking the lead as this medium’s capitol.

A famous photography festival that takes place annually during October and November is Photo month. Founded in 2001, this festival is held in East London and is open to the recreational photographer and the professional. It is the largest festival in London holding over 100 exhibitions in 60 galleries, featuring more than 500 photographers. The festival’s open-call for entries is the most prominent way for the artists in contemporary photography London and worldwide to get immediate recognition on the professional stage. This year, the festival is focusing on a few major points relating to society’s predicaments on a global scale.

*Urban environments
*Modern slavery
*Vital role of photojournalists
*Hidden human catastrophes
*Mixed races
*Feelings of loss, struggle, and survival

Entries that have already been submitted are mostly portraits contrasting the aged and the young, depictions of nature in monotone colors, portraits with religious undertones, melancholy and deteriorating architecture, influences of the 80’s color themes, as well as an emphasis on a unity in diversity. Current entries can be viewed at www.photomonth.org/gallery.php [http://www.photomonth.org/gallery.php].

At one of London’s contemporary galleries, Michael Hoppen Gallery, photographer Simon Norfolk’s new exhibit “Full Spectrum Dominance” displays the height of modern military technology. Norfolk was born in Nigeria in 1963, studied Philosophy and Sociology at Oxford and Bristol Universities. Since 1994, Norfolk has focused on landscape photography and written three award-winning books. In 2002 he wrote Afghanistan Chronopia that received the European Publisher’s Award and the Citibank Award, among others. He had to receive special access to the Air Force bases in Cape Canaveral and Vandenberg, California in order to document the world’s most advanced weapons. The missiles and rockets that Norfolk photographed, are stored miles below ground, forgotten until their launch date arrives and they are detonated into the skies. In Norfolk’s words, “The launch moment is the joining of two realms in the passing from one to the next; a fusion of the earthly and heavenly; and the leaping across them. The everyday, the man-made, the industrial is transformed by fire into the Sublime and God-like. From feet of Clay they stretch up, theirs heads in the stars.”

Contemporary photography London is evolving rapidly and growing both pedals and thorns. It gives people something to think about and makes them both ache and love at the same time.